MINX lash was created by Lauren Montgomery, a makeup artist and lecturer with over a decade of proper industry experience, specialising in bridal, fashion, film and photographic hair and makeup between Northern Ireland and London.
Lauren saw lashes as her most expensive product per unit, the highest turnover rate and often not to the standard she desired.
Being only able to source one or two quality lash styles, this did not provide much choice for her extensive clientele. And often these took days, or sometimes weeks to arrive online.
(The average industry price is between £15 - £25. This is not cost effective for most, especially Make Up Artists.)
Hence, she spotted a gap in the market. The was to provide the best quality of reusable mink, silk and human hair lashes whilst maintaining affordable prices, that arrived in a timely fashion.
With affiliations in Hong Kong, MINX chose there to source manufacturers, working with designers to create a luxury brand of lashes that provided equal amounts of affordability and quality.
The MINX Lash Brand launched in 2016, after one year of research and development. MINX, initially a small, independent business has since flourished in strength and the team expanded.
MINX are exclusively sold online and shipped with love internationally!
MINX Lash are adored by high profile celebs such as Una Healey, Vogue & Victoria Secret Angel Gizelle, Vogue Williams, Dua Lipas team, Love Islands Malin Anderson (to name a few). They have also featured in Heat and Reveal Magazines and on BBC Strictly Come Dancing, Dancing on Ice, The Voice and MTV Awards.
MINX Lash considers affordability and quality, so our lashes have up to 25 wear longevity with due care!
The MINX Lash Team x